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Resume & Profile master-E-Session

How to Write LinkedIn Profiles that Captivate, Educate & Activate: The Power of Storytelling

Presented by Deb Dib, Louise Kursmark, MRW & Marie Zimenoff, M.Ed, MRW

You already know your client’s profile must educate the reader about key qualifications as 90+% of hiring managers review a candidate’s LinkedIn profile.

You also know a profile has to be different – so you struggle to enhance resume information with a more authentic and personal view of your client, a profile that captivates readers and makes them want to click “read more.”

The struggle is over!

There is a tool that can transform a profile to draw in a reader and make your client memorable: storytelling.

Stories command attention, build emotion, and change perceptions. That’s why great speakers use stories, why CEOs infuse storytelling into company cultures, and why leading career professionals use stories to transform their client’s critical facts into fascinating narratives.

In this 2-hour session, Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering storied content, writing content that connects with your client’s target audience, and building a profile that motivates the reader to read more and reach out.

You’ll walk away with:

- an understanding of the neuroscience behind stories so you can strengthen the connection with your reader

- tools to identify your client’s brand attributes so your stories communicate your client’s authentic unique promise of value across their portfolio of documents

- a process for gathering stories so you have everything you need to write complete profiles faster

- concrete examples and steps to turn stories into content so you can write experience sections that aren’t a copy and paste of a resume

- tips for writing the first 50 words of the summary (now “About”) so your readers click to “read more”

- forms for delivering the profile to the client so the unique branding you’ve created is executed on their profile

If you want to be confident in writing powerfully fresh and compelling profile content – yes, even for the experience section – join us for this in-depth training!

As with all our E-Summits, you'll get 2 hours of insightful instruction and a handout with resources, questionnaires, and tools to build your confidence.

Don’t miss it! Master-E-Sessions are easy to attend - live or recorded:

LIVE WEBCAST: Tuesday, July 16, 2019, 12:00 to 2:00 pm US ET

RECORDING: Webinar recording - listen any time you want and as often as you want

Registration includes webcast, all samples and handouts, and recording

Get This Session Plus the Entire Social Summer Series. Sessions include Growing Visibility with Graphics, Leveraging Video for Business Growth, YouTube 101 for Video Visibility, and More! See the details. 

About the Presenters

Deb Dib

One of my heroes, author Dr. Brené Brown, talks about "Daring Greatly."​ And like many of my clients and colleagues, I did.

Years ago I started a part-time career service. A passion for building my skills and business kept me hurdling over courage challenges that scared the ___ out of me. That was daring greatly.

In 2004, after I became one of the first Certified Personal Brand Strategists, my mentor William Arruda encouraged me to niche my practice to clients whom I respected for their vision and values. I gulped and dared greatly.

No sharks or suits! Almost immediately gutsy, fun, ethical execs became my clients. I did the daring greatly happy dance!

Fast-forward to now; I'm grateful and humbled to be considered a leading voice in personal branding and career communications innovation—and I'm collaborating with inspiring colleagues who make a difference to their clients and their world.

Together, we strategize communications excellence for personal brands and LinkedIn visibility. We make work easier and more profitable—without losing voice or values. And we have fun!

I love sharing innovative new concepts, whether consulting with colleagues on their projects; delivering keynotes; or facilitating personal branding workshops and social branding analyst training. And I'm still gulping and daring greatly!

Brené Brown says, "Courage starts with showing up and letting ourselves be seen."​ Seems to me, you can't have personal and career happiness without it.

So let's get real and get gutsy!

Some of my "I got gutsy"​ milestones:
Certifications in master-level personal branding & social branding, coaching, career comm | Author: Ditch. Dare. Do! & The Twitter Job Search Guide | Recipient: Dick Bolles' Parachute Award for Innovation | Quoted: CNN, NY Times, WSJ, 30+ career books

Louise Kursmark

As President of Best Impression, I am directly involved in all client projects. I work one-on-one with many clients and have recruited a small team of outstanding career professionals to broaden our capabilities. My clear, direct, “cut-to-the-chase” communication style results in sharp, compelling documents and an efficient process—we respect your time and want to get your career moving forward as quickly as possible.

During 20+ years in the careers industry, I’ve amassed many credentials and qualifications, including the elite Master Resume Writer certification. I’ve held leadership roles with innovative careers-industry organizations, published dozens of books on career topics, frequently speak to industry groups, and provide training to fellow career professionals on resume writing and career services.

What I love best: working with amazing clients, finding the exact words to make each client shine on paper, and helping executives make a difference through their vision, leadership, and passion for what they do.

Marie Zimenoff

Entrepreneur. Speaker. Leader. I never imagined holding these roles; my natural analytical tendencies didn’t lend to risk taking. Belief in the power of proactive career management overruled my introversion, driving me out of my comfort zone to build and lead a business.

As CEO of Career Thought Leaders and Resume Writing Academy, I merge vision and best practice to elevate the careers industry worldwide.

Career professionals transform lives and my mission is to support them in impacting the careers of others.

My training as a career counselor gave me insight into the complexity of career transformation and the struggle of fitting passions and skills together. My experience witnessing thousands of transformations as a resume writer, trainer, and career/leadership coach fuels the work I do every day.

I equip career services providers with the tools, training, and support they need to succeed, convening a think tank of industry leaders to share “the now, the new, and the next” in careers with 10,000+ colleagues worldwide.

I champion the world’s premier resume training organization to provide leading-edge programs, content, and resources. We elevate writers’ skills to world-class standards through the Academy Certified Resume Writer and Profile Writer programs and Resume & Profile Writing E-Summits.

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