How is the acpw program different?

1. We build on our foundation of training writers for more than 10 years, combining the latest trends in branding, knowledge of social media trends, and proven virtual training techniques.

2. It is comprehensive! From grammar to formatting and strategy, you'll learn everything you need to stand out as an expert. We have videos showing you how to manipulate the platforms so you know all the tricks. And, you get access to the new videos and information with each bi-annual program update.

3. Each student receives personalized feedback on 5 writing assignments from top writers in the field. It is one thing to talk theory and see examples, it is a much richer learning experience and more meaningful to receive expert, in-depth reviews of your work.

4. No renewal or membership required! ACPWs complete the most comprehensive program in the industry, so there's no continuing education requirement.

5. The program can be completed on you own schedule or within a group webclass. The program teaches best practices in writing for the top social media platforms!

According to the 2015 Jobvite Recruiter Nation report, 80% of recruiters use LinkedIn® to evaluate and engage talent, 50% use Facebook®, and 43% use Twitter®. What will they think when they find your candidates profiles there? Will they find your candidate in their search results?

What does completing the RWA profile writing program entail?

Part 1: 5 webclasses (including grammar, formatting, and writing homework assignments)

• A foundation for writing profiles that will put you among the top writers in the nation
• Personal branding strategies for creating profiles with personality that differentiate your candidate while speaking to employer needs
• Language and grammar best practices in professional writing to avoid embarrassing mistakes
• Formatting tips and videos to manipulate profiles for readability and strategic alignment with your candidate's brand
• Writing strategies for each section of the profile to maximize visibility on the top social media platforms used in career management and job search
• Tools to gather branded content and stories, streamline your writing process, and build your writing practice

Part 2: 3 independent learning programs (industry-specific profile writing projects)

Students have the opportunity to rework each assignment based on the expert reviews to improve their writing and complete the program. Upon completion, graduates earn the prestigious ACPW credential and 32 CEUs. 

Graduates receive a free E-Summit! Round out your training with a session related to your focus/specialty or modernize your resume-writing strategy and design.